Product Marketing & Go-to-Market
Plan product launches and market adoption with customer research, positioning, pro...
AUREVIA DIGITAL LIBRARY
Practical digital resources for your next step.
11 resources
Plan product launches and market adoption with customer research, positioning, pro...
Define brand relevance and differentiation through positioning, value proposition,...
Explore attention, motivation, perceived value, trust, choice architecture, risk, ...
Create an email and retention system covering list growth, segmentation, lifecycle...
Learn to define useful metrics, map funnel performance, structure tracking, run ex...
Plan creator partnerships from discovery and briefing to negotiation, content righ...
Build a growth system using customer research, acquisition channels, lead generati...
Plan digital campaigns through audience targeting, funnel design, creative strateg...
Learn to write clearer persuasive copy for headlines, offers, landing pages, email...
Develop a repeatable sales process covering prospecting, qualification, discovery,...
Build a marketing system covering customer research, positioning, offers, messagin...